Bringingcultureto the shelf.
We connect bold consumer brands with Hispanic and mainstream retailers — and we don’t do it from the sidelines. We join your team, sweat every detail, and grow your brand like it’s our own.
not big box
We’re not your typical broker. Somos familia.
Cal Coast takes a boutique approach that allows us to stay closely involved in every part of the business.
We work as an extension of our brands’ teams — supporting everything from go-to-market strategy, pricing and promotional planning to buyer meetings, retail execution, demos, merchandising, reporting and follow-up. We don’t just say we’re hands-on. We do the work.
Our approach combines strong retailer relationships with detailed reporting and analysis, helping brands understand what is happening at shelf level and what needs to happen next. We look at sales trends, distribution, promotional performance, inventory, execution and account opportunities so decisions are backed by real information.
We also help build the roadmap for growth — identifying the right retailers, developing launch strategies, creating account-specific programs and making sure execution follows through after authorization.
Our understanding of the Hispanic shopper comes from real cultural connection and years of experience in the market. That helps us grow brands authentically within Hispanic retail while building the strategy to expand into mainstream channels — without losing what makes the brand special.
Two worlds.
One team.
Where culture lives
Independent and chain Hispanic retailers and mercados — relationships built in person, in English and en español.
Where brands grow
Conventional and specialty chains ready for authentic flavors — we tell your story so buyers see the opportunity.
The proof is on the shelf.
Displays, endcaps and shelf sets we’ve built with our retail partners — store by store.
Find our brands at.
The retailers we call home — from neighborhood favorites to the big chains. And counting.
Boots on the ground.
Our merchandisers keep shelves full, priced and looking sharp — store by store.
Así trabajamos.
We get to know you
Your story, your products, your goals. We learn your brand inside and out before we walk into a single buyer meeting.
We join your team
Shared goals, shared calendar, open lines. We work like teammates — not vendors.
We grow together
New doors, better placement, smarter promos — and honest updates on what’s working.
Brands with sabor.
“We deliver the taste of home”
Leading brands from Colombia, Mexico, Central America, Peru and the Dominican Republic.
Where you’ll find us.
Trade shows, buyer meetings, trainings, store walks. If your brand is there, so are we.
Serious about business.
Fun about everything else.
¿Listos?
Let’s talk.
Brand, buyer or distributor — there’s always room on the shelf for something great.